FENTY EAU DE PARFUM
To launch Rihanna’s fragrance we created billboards made out of more than 100,000 flowers that everyone could smell.
We partnered with NYC floral artist, Mr. Flower Fantastic, to create this unique sampling opportunity directly in the heart of the New York, London, and Paris fashion districts.
Agency: DDB New York
Client: Fenty Beauty
Partnership: Mr. Flower Fantastic
Global CCO: Ari Weiss
CCO: Mat Bisher
ECD: Paulo Junger
GCD: Christine Kohler
ACDs: Jacqueline DeBerry, Morgan Mack, Nikki Albrecht, Conor Champley
Designer: João Rios